Make It Right-Pitt's Call for Action in NoLa

In 2006 Brad Pitt announced a partnership with Global Green USA, a non-profit focused on stemming climate change through sustainable green buildings and cities, eliminating WMDs, and securing safe drinking water for all people, with an architectural competition for firms to bring green designs to the ravaged Big Easy. This week, in a more drastic move in the right direction, Pitt announced his "Make It Right" Initiative, and it's Pink Project:

"While filming a movie in New Orleans, Brad Pitt noticed a pink fabric house that was being used as part of the set. He perceived the visual potency of pink houses as a metaphor. Working together with GRAFT, the idea was born to merge film and architecture into an installation that would bring immediate global attention to a pervasive local issue."


The project hopes to promises to bring innovative, affordable, homes designed (passively and actively) to reduce the structure's impact on the environment-and surely the inhabitants operational costs.

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Originally, I couldn't help but think of the loss of historic architectural features on the Lower 9th Ward after these 150 homes are built (so long as the money is donated). I soon realized, after looking at the designs accepted by the chosen architectural firms, that the home styles all incorporate a "shotgun" style, but offer contemporary, artistic, and, yes, innovative, design elements that bring color, life, and thought back to a place that needs all of those things.



One of the more envelope pushing designs by the Dutch firm MVRDV followed by my favorite by Billes Architecture: